Brandon Keim, writing for Wired:
In experiments published August 12 in Nature Climate Change, psychologists found that telling people about carpooling’s money-saving benefits seemingly makes them less likely to recycle.
In short, appeals to self-interest backfired, accidentally encouraging people to behave selfishly in other areas.
Heartening, in a way. Maybe it’s time environmentalists get back to their roots.
(If it seems like I’ve been linking to Keim’s work a lot lately, there’s a reason for that.)