Coca Cola, USDA sign watershed restoration pact

Canny timing on the part of Coca Cola, which signed the agreement last Friday. The premise is pretty straightforward—the soft drink company needs lots of clean water to sell as water and sugared up water, and one of the cheapest ways to do that is to restore vegetation in watersheds. By 2020, the company claims they’ll “replenish” as much water as they use. (In quotes because how that’s defined will likely be a subject to interpretation—see carbon offsets for an example.)

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