Some bad advice for Uber

Karan Girotra and Serguei Netessine, both INSEAD professors, writing for the Harvard Business Review about Uber and self-driving cars:

The technology is definitely impressive, and some have called for Uber to invest in this trendy new area. While the experience of a self-driving car feels futuristic and magical, they don’t make business sense in an era of decreasing real wages for semi-skilled labor (like drivers). 

That’s a fairly short-sighted view. Given the current rate of improvement in self-driving cars, physical drivers will be unnecessary before long. If Uber were to ignore, it would be that at their own peril. (Aside: Did the “semi-skilled labor” remark come off as flippant to anyone else?)

(Via Christopher Mims.)

Thanks to the support of readers like you, Per Square Mile remains independent and ad-free.

If you enjoy what you read, please consider supporting the site with a donation.

opening times